Timeline
From explorations to final designs in 7 weeks while working with multiple projects at the same time
Background
Fursa Foods is a growing company in the food industry, focused on delivering high-quality, fresh, and packaged food products to customers both online and through retail outlets. As the company expanded, managing its operations across different sectors became increasingly challenging. Their staff numbers increased, product ranges broadened, and they needed more effective ways to manage sales, marketing efforts, and internal operations in real time.
Despite their growth, the existing tools at Fursa Foods were disjointed, with separate systems for staff management, product tracking, sales monitoring, and marketing performance. This made it difficult for management to gain a clear overview of the company's performance and made decision-making inefficient. The need for a centralized dashboard solution that could bring together these key components became apparent.
To address these challenges, Fursa Foods decided to invest in a custom-designed dashboard that could consolidate all their operational data in one place. This would allow their management team to monitor and control staff performance, track product inventory, review sales figures, evaluate marketing efforts, and manage finances,ensuring that all aspects of the business were balanced and functioning smoothly.
Discovery Phase
I worked closely with the Dorsal Foods team to understand their operational challenges, identify key data points they needed to monitor, and define the critical metrics for their business.
Design & Prototyping
The dashboard was designed to be intuitive, with a clean interface that allowed users to easily navigate between sections such as staff management, product inventory, sales reports, and marketing performance. I incorporated a visual balance of data to avoid overwhelming users, making sure the key performance indicators (KPIs) were front and center.
Implementation
Collaborating with the development team, we translated the design into a fully functional web-based dashboard. Special attention was given to responsiveness, ensuring that it worked seamlessly across all devices, including desktops, tablets, and smartphones.
Testing & Iteration
After initial deployment, the dashboard underwent several rounds of user testing with the Fursa Foods team to ensure it met their needs. Feedback was collected and used to fine-tune features, including improving the navigation and adjusting the display of sales and marketing metrics.
Centralized Staff Management
The dashboard included a dedicated module for managing staff data, enabling Fursa Foods to track employee information, performance, and roles. This allowed for better workforce oversight and resource allocation.
Product and Inventory Tracking
A real-time product management feature was integrated to monitor inventory levels, restocking needs, and product performance. This helped reduce stock shortages and ensured that popular products were always available.
Sales Tracking and Analytics
I built a sales analytics tool within the dashboard to provide real-time updates on sales performance, broken down by product categories, time periods, and customer segments. This data enabled the company to quickly adjust their sales strategies.
Marketing Performance Integration
The dashboard offered an overview of marketing efforts, tracking campaigns, customer engagement, and conversion rates. By connecting sales data with marketing performance, Fursa Foods could optimize its marketing efforts and improve ROI.
Financial Balancing
A financial module was included to track revenue, expenses, and overall profitability. This feature allowed the company to maintain a balanced financial view, enabling them to forecast better and manage budgets effectively.
